I think my fellow business owners know what I mean when I say that every once in a while, a job comes around that reminds you why you started your business in the first place.

For me, one of those moments came when we received an event photography inquiry for a “high level order” ceremony taking place on January 16.

The ceremony was for the Order of the Dannebrog, a Danish order of chivalry first instituted in 1671. The ceremony was to be held in honor of Congressman Hoyer of Maryland at the Danish Embassy.. 

Before her abdication, Her Majesty the Queen, Margrethe the Second decided to bestow the Knight’s Cross of the First Order of Dannebrog upon Congressman Hoyer for his contributions to the warm friendship between Denmark and the United State. Presided over by the Danish Ambassador, Jesper Møller Sørensen, the ceremony was attended by many of Hoyer’s associates and coworkers. 

Needless to say, it was an absolute honor to capture this event! 

For me, event photography is about more than documentation. It’s about preservation. 

When I book an event, I endeavor to know everything about it. Who’s going? What’s the occasion? How does it all connect? That’s how you capture the essence of an event and ensure that all imagery is packed with meaning. 

If someone is accepting an award, make sure to get photos of their family members clapping. When two VIPs arrive, document the handshake. Watch the expressions of guests when they speak to each other. Capture the smiles (and for god’s sake, don’t photograph people when they’re eating).

When I arrived at the embassy, the first question I asked my contact was “Who are the event VIPs?” and “Are there any must-have photos I don’t know about yet?”. 

And that’s how I learned that Wes Moore, the governor of Maryland was attending and would be giving a speech in honor of Congressman Hoyer. 

Did I mention how excited I was to be attending? 

Overall, the event was a success. We able to capture key moments with the VIPs, document all the guests, and provide expedited photo processing for next day delivery (it was LONG night). 

Heres to more adventures!

Despite what you might be expecting, we’re not here to tell you that “all the time” is a great time for new brand photography. In fact, there are many instances where we’d caution against it.  

Brand photography is a worthwhile investment that can improve your brand awareness, engagement, and reputation by leaps and bounds. But, if you don’t know how to plan a shoot with strategy in mind, then it may just leave people confused. 

We’re not in the business of leaving our clients pretty, but functionally useless, photos.

Whether you are a small business with limited resources, or a large company with a dedicated marketing team – a brand photoshoot should be approached with clear goals in mind. 

That means understanding your audience, your messaging, and your story. 

So, when would we recommend you update your brand photography? 

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Signs it’s time for new brand photography:

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1. To accompany a rebrand. 

When your business undergoes a rebrand, it's like a fresh canvas. Brand photography plays a crucial role in conveying the new brand identity, values, and messaging. Whether it's updating your logo, changing your color palette, or refining your brand voice, fresh imagery that aligns with these changes helps solidify your rebranding efforts.

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2. To support a promotion or campaign

Promotions and campaigns are key moments for businesses to capture attention and drive conversions. High-quality brand photography that resonates with your promotional message can significantly enhance the impact of your marketing efforts. Whether it's a seasonal sale, a special event, or a limited-time offer, tailored visuals can elevate your promotional strategy and attract your target audience.

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3. When launching a new website

Your website is often the first point of contact for potential customers. Investing in professional brand photography during a website launch ensures that your online presence reflects the quality and professionalism of your brand. From homepage banners to product/service pages, compelling visuals can enhance user experience, increase engagement, and build trust with visitors.

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4. To advertise a new product or service offering 

Introducing a new product or service is an exciting opportunity to showcase its features, benefits, and unique selling points. Brand photography allows you to create captivating imagery that highlights what sets your offering apart from the competition. Whether it's through product shots, lifestyle images, or visual storytelling, effective photography can drive interest and encourage conversions.

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5. If your target audience has changed 

Businesses evolve, and so do their target audiences. When your target demographic shifts or expands, it's essential to reassess your brand imagery to ensure it resonates with the new audience. Fresh brand photography that reflects the preferences, values, and aspirations of your target audience can strengthen your connection with them and drive brand loyalty.

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6. If you’ve added new team members

Team dynamics play a significant role in shaping a brand's identity. When new team members join or roles change within your organization, updating your brand photography and headshots to include the latest team compositions fosters transparency and authenticity. It also showcases the people behind your brand, humanizing your business and building rapport with customers.

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7. To get seasonal content

Seasonal campaigns and content are opportunities to stay relevant and engage with your audience in a timely manner. Whether it's holiday-themed promotions, seasonal collections, or seasonal events, incorporating seasonal elements into your brand photography adds a fresh and relatable touch. It shows that your brand is current, attentive to trends, and actively engaging with customers throughout the year.

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8. Your business is growing and Iphone or stock images just doesn’t cut it

As your business expands and evolves, generic or amateurish visuals no longer reflect the professionalism and quality of your brand. Investing in professional brand photography ensures that your visual content maintains a high standard, aligns with your brand aesthetics, and reinforces your brand's credibility and expertise.

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9. Your old photos are overused and it’s time for something new

Just as outdated content can be a turn-off for customers, overused brand photography can lead to visual fatigue and reduced impact. Refreshing your imagery periodically keeps your brand image dynamic, prevents stagnation, and maintains audience interest. It's an opportunity to showcase new products, services, team members, or brand initiatives.

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Brand photography is not just about capturing visually appealing images; it's about strategically leveraging visuals to convey your brand's identity, values, and offerings. By investing in brand photography at the right moments, you can strengthen brand awareness, engagement, and reputation, driving meaningful connections with your target audience. At Flaire, we specialize in crafting compelling brand stories through imagery that resonates and inspires action.

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Are you ready for compelling imagery that converts? Check out our services below! 

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Brand Photography

Headshots 

Product Photography

Corporate Events 

Videography

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Introduction

As a commercial photographer, I've seen the power of personal branding photography first hand. In today's digital landscape, where first impressions happen in the blink of an eye, personal branding photography has emerged as an indispensable tool for anyone looking to make an impact. It's about telling your story, creating connections, and opening doors you never knew existed.

Some of my favorite benefits?

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1. Establishing Expertise and Authority

You stumble upon a blog post or social media profile of someone who's got a variety of professional content demonstrating their expertise. Their personal branding photos show them in their element – maybe speaking at a conference, passionately engaging in their craft, or deeply engrossed in solving a problem. Suddenly, you find yourself trusting what they have to say.

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"That's the magic of personal branding photography at work. It's like having a visual resume that instantly communicates your skills and know-how."

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As a personal branding photographer, my goal is to capture your essence through carefully curated images. When potential clients or partners see you in action, it becomes a powerful way to build trust and credibility, showing them you're not just talking the talk, but walking the walk.

2. Connecting with Your Audience

In a world saturated with information and options, genuine connections matter more than ever. We all want to do business with people we resonate with – individuals we can see ourselves having a coffee or a conversation with. This is where personal branding photography steps in to work its magic.

Imagine scrolling through a website and stumbling upon photos of someone sharing candid moments from their journey. Maybe it's a snapshot of a messy desk amidst creative brainstorming or a candid laugh during a team meeting. These images give you a glimpse of the person behind the brand, breaking down the walls and fostering a real connection. As a personal branding photographer, my aim is to capture these authentic moments that make your audience feel like they're getting to know the real you.

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3. Adding a Professional Touch to Your Brand Image

Now, let's talk about the professional makeover your brand deserves. Personal branding photography is like putting on your sharpest outfit before an important meeting – it gives you that extra edge. When your images are high-quality, well-composed, and thoughtfully curated, they radiate professionalism.

Imagine a potential client landing on your website and being greeted by a series of captivating photos that showcase you in various professional scenarios. Whether you're in a boardroom, collaborating with a team, or confidently delivering a presentation, these images instantly communicate that you mean business.

4. Invoking Authenticity

In a world where filters and façades can dominate, authenticity shines like a beacon. People want to connect with real, relatable human beings, not just a glossy image.

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"Personal branding photography allows you to showcase the authentic 
you – the quirks, the imperfections, and the genuine moments that make you, well, you."

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Think about the influencer who shares not only picture-perfect moments but also the candid, unfiltered glimpses of their life. It's these vulnerable moments that truly resonate with their audience, forging a bond that goes beyond superficial engagement. As a personal branding photographer, I'm here to capture those unscripted, authentic moments that make your brand uniquely yours.

5. Collaboration Opportunities

Last but not least, let's talk about the doors that personal branding photography can swing wide open. Think of it as your personal invitation to the world of collaboration. When potential partners or collaborators stumble upon your profile and see a collection of images that tell a compelling story, they're more likely to envision the magic that could happen if you joined forces.

Imagine you're an entrepreneur who's passionate about sustainability, and your personal branding photos showcase your involvement in local eco-initiatives and your dedication to making a positive impact. When eco-conscious brands are looking for collaborators, they'll see you as a perfect fit, thanks to the visual story you've woven.

Are you ready to start building your personal brand?