Too many businesses have fallen into the trap of settling for uninspired, cookie-cutter imagery. They forget that “business” doesn’t mean “boring.”
That’s why we’ve created a photography experience that puts your brand in the spotlight. From creative editorial and commercial photography, to standout event coverage, our team is dedicated to helping your brand project a professional image you can be proud of – with a touch of creative flaire.
Flaire is a creative studio dedicated to celebrating brands and helping them shine.
Quality product photography is essential for online sellers. And we don’t just mean the standard “white background” shots. Creative lifestyle imagery of your products in use inspire audience purchasing decisions and promote consumer loyalty.
Building a strong brand goes a long way towards establishing trust, authenticity, and connection. In our branding shoots, we prioritize getting to know your brand - and your audience - in order to produce a high volume of unique, strategic, content. Photo + video packages are available!
If you’ve planned an event that celebrates your brand, it’s essential to get quality imagery to show your customers and clients just what you’re up to. These images can also be used to promote all future events you want to hold.
Nothing is more versatile than a good headshot. From speaking engagements, to corporate portal and social media profile pictures, your headshot will often make your first impression for you. We also offer bundled pricing options for full staff sessions.
Videography is an endlessly dynamic medium and one of the best ways to tell your brand story. Our videography services are designed to suit a variety of platforms and showcase all your brand has to offer.
Testimonials
“Abigail was an absolute pleasure to work with. I booked her for a branding photoshoot as an up and coming author. Her professionalism and commitment throughout the whole process was admirable and just what was needed for the project. I highly recommend her services!”
– Alexia W.
"Abigail made me feel so confident during our photoshoot; I would highly recommend her to anyone whether you are or are not comfortable in front of the camera! She will make you feel beautiful! I had such a specific vision for the shoot, and I was worried it was a little too ambitious to recreate, and Abby NAILED EXACTLY what I was going for! She is so incredibly talented!"
– Caroline E., Realtor
“Abigail was very professional and worked with my hectic schedule. She was very communicative and had great creativity throughout the entire process. I wanted to work with her to take headshots based on the quality branding photos I had seen of hers. During the shoot Abigail was very creative, bringing a researched approach to blocking, posing, and using the environment. She kept suggesting more and more photo situations which I never would have thought of, and took great care in getting a variety of shots. She did a great job in finding the pictures which represent the best you!”
– Ravi S.
“What an incredible branding photo experience! From the beginning of our interactions, Abby was thoughtful about asking me questions about my brand that got me thinking about what was missing in my visual brand presence, and making sure we prioritized filling those gaps during our photo session. The brand questionnaire, consult call, and pre-shoot resources Abby shared were SO helpful to me in preparing to make the most of my shoot!”
– Kate P., Casi Cielo Cookies
As easy as...
Every shoot is unique, but a majority of commercial photography sessions can be broken down into three steps:
The Inquiry
The Inquiry
You’ve done your research and know we’re a good match. To get the process started, submit an inquiry and we’ll contact you to learn more about your photography needs.
The Deep-Dive
Deep-Dive
From a questionnaire, to a strategy call, we’ll spend the weeks leading up to the shoot getting to know you and your brand better. That way we can tailor the shoot to your values, goals, and audience.
The Shoot
Shoot Day
Whether it’s an in-person shoot, or a virtual product session, we’ll collaborate to make sure you end up with photos you’re proud to display on your website, social media, print ads, and more.
What started as a small venture is growing. Formerly Abigail Lague Photography, Flaire is a collective of creative experts ready to put your brand in the spotlight.
We are storytellers, brand enthusiasts, and lovers of all things unique. Your brand isn't like any other, so why settle for unoriginality? Your visual identity should be a true reflection of your business and its values. We can help with that.
Despite what you might be expecting, we’re not here to tell you that “all the time” is a great time for new brand photography. In fact, there are many instances where we’d caution against it.
Brand photography is a worthwhile investment that can improve your brand awareness, engagement, and reputation by leaps and bounds. But, if you don’t know how to plan a shoot with strategy in mind, then it may just leave people confused.
We’re not in the business of leaving our clients pretty, but functionally useless, photos.
Whether you are a small business with limited resources, or a large company with a dedicated marketing team – a brand photoshoot should be approached with clear goals in mind.
That means understanding your audience, your messaging, and your story.
So, when would we recommend you update your brand photography?
Signs it’s time for new brand photography:
1. To accompany a rebrand.
When your business undergoes a rebrand, it's like a fresh canvas. Brand photography plays a crucial role in conveying the new brand identity, values, and messaging. Whether it's updating your logo, changing your color palette, or refining your brand voice, fresh imagery that aligns with these changes helps solidify your rebranding efforts.
2. To support a promotion or campaign
Promotions and campaigns are key moments for businesses to capture attention and drive conversions. High-quality brand photography that resonates with your promotional message can significantly enhance the impact of your marketing efforts. Whether it's a seasonal sale, a special event, or a limited-time offer, tailored visuals can elevate your promotional strategy and attract your target audience.
3. When launching a new website
Your website is often the first point of contact for potential customers. Investing in professional brand photography during a website launch ensures that your online presence reflects the quality and professionalism of your brand. From homepage banners to product/service pages, compelling visuals can enhance user experience, increase engagement, and build trust with visitors.
4. To advertise a new product or service offering
Introducing a new product or service is an exciting opportunity to showcase its features, benefits, and unique selling points. Brand photography allows you to create captivating imagery that highlights what sets your offering apart from the competition. Whether it's through product shots, lifestyle images, or visual storytelling, effective photography can drive interest and encourage conversions.
5. If your target audience has changed
Businesses evolve, and so do their target audiences. When your target demographic shifts or expands, it's essential to reassess your brand imagery to ensure it resonates with the new audience. Fresh brand photography that reflects the preferences, values, and aspirations of your target audience can strengthen your connection with them and drive brand loyalty.
6. If you’ve added new team members
Team dynamics play a significant role in shaping a brand's identity. When new team members join or roles change within your organization, updating your brand photography and headshots to include the latest team compositions fosters transparency and authenticity. It also showcases the people behind your brand, humanizing your business and building rapport with customers.
7. To get seasonal content
Seasonal campaigns and content are opportunities to stay relevant and engage with your audience in a timely manner. Whether it's holiday-themed promotions, seasonal collections, or seasonal events, incorporating seasonal elements into your brand photography adds a fresh and relatable touch. It shows that your brand is current, attentive to trends, and actively engaging with customers throughout the year.
8. Your business is growing and Iphone or stock images just doesn’t cut it
As your business expands and evolves, generic or amateurish visuals no longer reflect the professionalism and quality of your brand. Investing in professional brand photography ensures that your visual content maintains a high standard, aligns with your brand aesthetics, and reinforces your brand's credibility and expertise.
9. Your old photos are overused and it’s time for something new
Just as outdated content can be a turn-off for customers, overused brand photography can lead to visual fatigue and reduced impact. Refreshing your imagery periodically keeps your brand image dynamic, prevents stagnation, and maintains audience interest. It's an opportunity to showcase new products, services, team members, or brand initiatives.
Brand photography is not just about capturing visually appealing images; it's about strategically leveraging visuals to convey your brand's identity, values, and offerings. By investing in brand photography at the right moments, you can strengthen brand awareness, engagement, and reputation, driving meaningful connections with your target audience. At Flaire, we specialize in crafting compelling brand stories through imagery that resonates and inspires action.
Are you ready for compelling imagery that converts? Check out our services below!
I think my fellow business owners know what I mean when I say that every once in a while, a job comes around that reminds you why you started your business in the first place.
For me, one of those moments came when we received an event photography inquiry for a “high level order” ceremony taking place on January 16.
The ceremony was for the Order of the Dannebrog, a Danish order of chivalry first instituted in 1671. The ceremony was to be held in honor of Congressman Hoyer of Maryland at the Danish Embassy..
Before her abdication, Her Majesty the Queen, Margrethe the Second decided to bestow the Knight’s Cross of the First Order of Dannebrog upon Congressman Hoyer for his contributions to the warm friendship between Denmark and the United State. Presided over by the Danish Ambassador, Jesper Møller Sørensen, the ceremony was attended by many of Hoyer’s associates and coworkers.
Needless to say, it was an absolute honor to capture this event!
The Danish Ambassador presenting Congressman Hoyer with Knight’s Cross of the First Order of Dannebrog.
For me, event photography is about more than documentation. It’s about preservation.
When I book an event, I endeavor to know everything about it. Who’s going? What’s the occasion? How does it all connect? That’s how you capture the essence of an event and ensure that all imagery is packed with meaning.
If someone is accepting an award, make sure to get photos of their family members clapping. When two VIPs arrive, document the handshake. Watch the expressions of guests when they speak to each other. Capture the smiles (and for god’s sake, don’t photograph people when they’re eating).
Congressman Hoyer's wife after receiving "thanks" in his acceptance speech.
When I arrived at the embassy, the first question I asked my contact was “Who are the event VIPs?” and “Are there any must-have photos I don’t know about yet?”.
And that’s how I learned that Wes Moore, the governor of Maryland was attending and would be giving a speech in honor of Congressman Hoyer.
Did I mention how excited I was to be attending?
Governor Moore greeting the Danish Ambassador
The Governor of Maryland, the First Lady of Maryland, and Congressman Hoyer
Overall, the event was a success. We able to capture key moments with the VIPs, document all the guests, and provide expedited photo processing for next day delivery (it was LONG night).
When Shiksona Beauty approached me about a creative summer-themed shoot for their new colorful line of lipsticks, I was ecstatic. Beauty photography is one of my passions, and a shoot with Shiksona always ends up on my “OMG I can’t believe I actually did this!” list.
So, how did we bring the summer sun to Shiksona’s lipsticks while utilizing indoor studio lighting?
With some creative studio design!
A seamless blue paper backdrop, some turf grass, and beach balls set the scene, while orange gels covering the flash created a warm sunset-like light. We also made sure to use harsher lighting to create stronger shadows to really mimic that summer sun.
And let’s not forget five amazing models to bring it all to life!
So, what is it about beauty photography that is so exciting for me? It’s deceptively hard.
The pictures are meant to be clean, simple, and eye-catching – but between the studio lighting, wardrobe and makeup changes, working with everyone on set, and complicated post-processing, beauty photography has always been one of the harder types of shoots to knock out of the park.
With all that in mind...
What makes a successful beauty shoot?
1. Mastery of Lighting:
The cornerstone of any remarkable beauty photograph lies in the photographer's mastery of lighting. Whether it's the soft glow of natural light or the controlled precision of studio lighting, understanding how light interacts with the subject's features is crucial. Shadows and highlights play a pivotal role in sculpting the face, emphasizing contours, and creating a captivating interplay of light and shadow.
2. Expressions and Emotion:
Beyond perfecting the technical aspects, good beauty photography captures emotion and expression. The photographer should know how to evoke genuine feelings from the subject, resulting in images that transcend the superficial. Whether it's a subtle smile, a confident gaze, or a reflective moment, the ability to convey emotion adds depth and authenticity to beauty portraits.
3. Attention to Detail:
The devil is in the details, and this holds true in beauty photography. From meticulous hair styling and makeup application to the careful selection of accessories, every element contributes to the overall aesthetic. Detail-oriented photographers ensure that every aspect of the image, from the texture of the skin to the sparkle in the eyes, is flawlessly captured.
4. Post-Processing Expertise:
Post-processing is the digital darkroom of beauty photography. Skilled photographers use editing techniques to enhance colors, refine skin tones, and polish the overall aesthetic. However, a delicate balance must be maintained – post-processing should enhance the natural beauty of the subject without veering into artificiality.
As I said, beauty photography is deceptively simple.
As a commercial photographer, I've seen the power of personal branding photography first hand. In today's digital landscape, where first impressions happen in the blink of an eye, personal branding photography has emerged as an indispensable tool for anyone looking to make an impact. It's about telling your story, creating connections, and opening doors you never knew existed.
Some of my favorite benefits?
1. Establishing Expertise and Authority
You stumble upon a blog post or social media profile of someone who's got a variety of professional content demonstrating their expertise. Their personal branding photos show them in their element – maybe speaking at a conference, passionately engaging in their craft, or deeply engrossed in solving a problem. Suddenly, you find yourself trusting what they have to say.
"That's the magic of personal branding photography at work. It's like having a visual resume that instantly communicates your skills and know-how."
As a personal branding photographer, my goal is to capture your essence through carefully curated images. When potential clients or partners see you in action, it becomes a powerful way to build trust and credibility, showing them you're not just talking the talk, but walking the walk.
2. Connecting with Your Audience
In a world saturated with information and options, genuine connections matter more than ever. We all want to do business with people we resonate with – individuals we can see ourselves having a coffee or a conversation with. This is where personal branding photography steps in to work its magic.
Imagine scrolling through a website and stumbling upon photos of someone sharing candid moments from their journey. Maybe it's a snapshot of a messy desk amidst creative brainstorming or a candid laugh during a team meeting. These images give you a glimpse of the person behind the brand, breaking down the walls and fostering a real connection. As a personal branding photographer, my aim is to capture these authentic moments that make your audience feel like they're getting to know the real you.
3. Adding a Professional Touch to Your Brand Image
Now, let's talk about the professional makeover your brand deserves. Personal branding photography is like putting on your sharpest outfit before an important meeting – it gives you that extra edge. When your images are high-quality, well-composed, and thoughtfully curated, they radiate professionalism.
Imagine a potential client landing on your website and being greeted by a series of captivating photos that showcase you in various professional scenarios. Whether you're in a boardroom, collaborating with a team, or confidently delivering a presentation, these images instantly communicate that you mean business.
4. Invoking Authenticity
In a world where filters and façades can dominate, authenticity shines like a beacon. People want to connect with real, relatable human beings, not just a glossy image.
"Personal branding photography allows you to showcase the authentic you – the quirks, the imperfections, and the genuine moments that make you, well, you."
Think about the influencer who shares not only picture-perfect moments but also the candid, unfiltered glimpses of their life. It's these vulnerable moments that truly resonate with their audience, forging a bond that goes beyond superficial engagement. As a personal branding photographer, I'm here to capture those unscripted, authentic moments that make your brand uniquely yours.
5. Collaboration Opportunities
Last but not least, let's talk about the doors that personal branding photography can swing wide open. Think of it as your personal invitation to the world of collaboration. When potential partners or collaborators stumble upon your profile and see a collection of images that tell a compelling story, they're more likely to envision the magic that could happen if you joined forces.
Imagine you're an entrepreneur who's passionate about sustainability, and your personal branding photos showcase your involvement in local eco-initiatives and your dedication to making a positive impact. When eco-conscious brands are looking for collaborators, they'll see you as a perfect fit, thanks to the visual story you've woven.
Are you ready to start building your personal brand?
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Headshot Minis MAY 22
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This is your chance to update your professional imagery at a beautiful studio in Downtown Leesburg, VA. Discounts available for our recent grads!
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